Beauty was a shiny slitter holder that glistened and looked nice. But those that bought the Beauty found out that it didn't perform well, and it didn't last.
Disappointed, they searched for a new slitter holder. Enter the Beast.
The Beast wasn't as flashy or shiny as Beauty, but it was a slitter holder that was tough and built to last in rugged conditions. Soon those who needed a slitter holder that performed, not just looked nice, were convinced that the Beast was the right choice.
And the rest is history!